Gamification in Pharma Marketing Explained with Examples
Gamification in pharma marketing is one of the hot topics of recent years. In this article you will learn what is gamification, see the examples of gamification used in pharma…
The Beer Fridge – Project Indonesia: A storytelling long video for alcohol advertising
Molson Coors and Rethink Canada are continuing their successful “Beer Fridge” saga. On the Boxing Day Molson Canadian will broadcast its longest so far, three minutes long TV advertisement. The…
Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny
Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created…
5 reasons why Financial Services Marketing needs Mobile
Financial services marketing in the US has to embrace mobile as a main channel starting now. There is a strong evidence, that mobile channel may not only increase loyalty and…
British ASA will enforce new scheduling rules to protect children from alcohol advertising
Alcohol advertising in the UK is a subject of new Broadcast Committee of Advertising Practice standards announced on 17 December 2013. BCAP will write to all broadcasters in the coming…
France: E-cigarettes are tobacco products, court rules
E-cigarettes qualify as tobacco products and should only be sold by registered tobacconists. This is a verdict of a French commercial court in Touluse from Monday 9th of December 2013. The…
Finland: new restrictions on mild alcoholic beverages marketing proposed
On Wednesday, 4th December 2013, Finnish Parliamentary Social Affairs and Health Committee issued a report to prohibit advertising of mild alcoholic beverages in public places in Finland. The aim is…
Top 5 most expensive pharma marketing failures since 2010
Pharma marketing costs the most when it is not compliant to the regulations. Any unlawful or improper marketing campaigns in pharmaceutical can result in fines counted in billions of dollars. A…
How to attract seniors into Medicare Plan? Use digital channels!
Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that…
Sexual VIP e-cigarette advertising: smoking hot or not?
VIP e-cigarette, a UK brand, started a ‘smutty’ campaign in apparent response to The Advertising Standards Authority warning issued in September 2013. ASA was complaining about ads that were not…