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Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny

Pharma Marketing

Piotr Wrzosiński December 22, 2013

Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created by Dutch agency N=5 (Creative Director: Lukas van de Ven;  Art Director: Hans Bolleurs;  Copywriter: Paul Bakker) intensive image reminds the public what is a daily experience of people suffering Alzheimer’s disease.

#paashaas disease awareness advertisement for Alzheimer Nederland by N=5
#paashaas disease awareness advertisement for Alzheimer Nederland by N=5

The ad quickly went viral on Twitter and made hashtag #paashaas [Easter bunny] a trending topic in the Netherlands by 5th of December. According to the N=5 it already gathered more than 900,000 impressions, which is a great result for a low-cost disease awareness campaign for such a difficult topic as Alzheimer’s disease in 16,77 million population.
 
 

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Author: Piotr Wrzosiński

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