Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good…
Success in pharmaceutical industry depends on innovation. We are in the constant race with mutating microbes, viruses and cells. New regulations, stakeholders and disruptive competitors are changing industry landscape every…
New rule to extend FDA’s authority over e-cigarettes has been proposed on Friday, 24th of April 2014. The U.S. Food and Drug Administration seeks control over e-cigs and other, currently…
Dallas Buyers Club is a powerful movie. Based on true story of Ron Woodroof it shows how patient has to fight the system instead of receiving a treatment for the…
Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media…
Quantified self, mHealth and wearable technology. While you could hear about those trends in the past, the tipping point has been reached at the CES 2014. What was supposed to…
On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…
“Marlboro Man is Dead” we read the headlines once again. Mr. Eric Lawson was the fourth in a row of Marlboro classic cowboys who died for smoking-related disease. But why…
Pharmaceutical brands are not loved. Products of the pharma industry are saving lives every day (not to mention removing headaches of the day after). Still, an average John Doe is…
Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…