Digital Marketing for Financial Services Summit
Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will…
Reynolds American Bets on Menthol Cigarette Brands
Reynolds American acquisition of Lorillard will change the tobacco market in the USA dramatically. Regardless of the limits set by regulators, this transaction shows the power of brand in tobacco…
Top 5 most creative beer ads at 2014 FIFA World Cup
Although the sponsorship deal gives Budweiser beer monopoly for the beer ads related to the World Cup, other brands were around. See our selection of the most creative beer ads…
The winner of 2014 World Cup is beer advertising!
Beer advertising is the winner of the World Cup 2014. FIFA has reverted anti-alcohol regulations in three countries. In the meantime, creativity of the advertisers has sparked even more than…
Is Twitter for Pharma Banned by the FDA?
The recent FDA’s Office of Prescription Drug Promotion (OPDP) draft guidance on Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical…
Cannes Lions Health 2014: is pharma advertising so bad?
Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health…
Gartner Cool Vendors in Life Sciences 2014 – are they really cool?
Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014…
Genomics Marketing for the Financial Industry: a Scam or a Real Thing?
Genomics marketing. If you are into financial marketing news, you have probably read about it recently. At K-message we are close both to bank marketing and to life sciences, including…
Pharma digital marketing in the U.S. Spending more and wrong.
The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of…
Wearable tech in bank marketing – Alfa Activity
Quantified self and wearable technologies are efficient tools for marketing in healthcare and fitness. Russian Alfa Bank proves that also bank marketing can fit to wearable tech and quantified self….