Digital Marketing for Financial Services Summit is the largest gathering of financial marketers in North America. With K-message you can register for the event with 20% discount. Digital Marketing for…
Internet of Things becomes one of the most impactful trends in Healthcare and Pharma industry. According to the Big Data in Internet of Things (IoT): Key Trends, Opportunities and Market…
Social media is a new battlefield in tobacco vs anti-tobacco war [1]. At K-message we took a look at the recent research to put some light on the tactics and…
NHS England has announced its plans to provide free WiFi in hospitals to push for adoption of wearable technology. It hopes that wearables can be used in clinical settings. At K-message…
Digital marketing loses against traditional interaction with HCPs says Cegedim Strategic Data (CSD). According to the study called Global Promotions Audit, traditional interactions are still much more common and more…
Midas Awards for World’s Best Financial Advertising winners selection is a good chance to see how innovative can be digital financial advertising. You can review a showcase of all 2014…
For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage…
The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs…
Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product…
Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in…