ACI’s Digital Marketing in Healthcare
On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual,…
Category: Pharma Marketing
(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016
Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced. See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important,…
MoovCare – a clinically proven mHealth app in lung cancer treatment
MoovCare, an mHealth app to help patients with lung cancer presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute…
Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing
2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however,…
Interactive Outdoor Ad to Detect Flu in Poland for GSK
GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application,…
Internet of Things in Healthcare and Pharma
Internet of Things becomes one of the most impactful trends in Healthcare and Pharma industry. According to the Big Data in Internet of Things (IoT): Key Trends, Opportunities and Market…
Wearables in healthcare to be promoted by NHS England. What’s next?
NHS England has announced its plans to provide free WiFi in hospitals to push for adoption of wearable technology. It hopes that wearables can be used in clinical settings. At K-message…
Traditional interaction with HCPs beats digital in impact on prescriptions?
Digital marketing loses against traditional interaction with HCPs says Cegedim Strategic Data (CSD). According to the study called Global Promotions Audit, traditional interactions are still much more common and more…
Is Twitter for Pharma Banned by the FDA?
The recent FDA’s Office of Prescription Drug Promotion (OPDP) draft guidance on Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical…
Cannes Lions Health 2014: is pharma advertising so bad?
Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health…