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Interactive Outdoor Ad to Detect Flu in Poland for GSK

Pharma Marketing

Interactive Outdoor Ad to Detect Flu in Poland for GSK

Piotr Wrzosiński February 8, 2016

GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

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Author: Piotr Wrzosiński

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