GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.
![](https://k-message.com/wp-content/uploads/2016/02/theraflu_753_422.jpg)
Interactive Outdoor Ad to Detect Flu in Poland for GSK
![Interactive Outdoor Ad to Detect Flu in Poland for GSK](https://i0.wp.com/k-message.com/wp-content/uploads/2016/02/theraflu_753_422.jpg?resize=753%2C422&ssl=1)