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Tag: Patient Protection and Affordable Care Act

How to attract seniors into Medicare Plan? Use digital channels!

Pharma Marketing

Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that…

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Alcohol and Sex To Sell Health Insurance

Bank Marketing

With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not…

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How Affordable Care Act (Obamacare) changes pharmaceutical marketing in the U.S.?

Pharma Marketing

Will Affordable Care Act (Obamacare) change the pharmaceutical marketing in USA? According to Dorothy Wetzel, founder and Chief Extrovert at Extrovertic there are three ways it will. As Ms. Wetzel…

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