With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not make things worse.
At Do You Got Insurance website we can see some off limits messages to the young audience.
One of the ads show druken youngsters doing a keg stand, another one shows young gals drinking shots from the ski (it all happens in Colorado, after all), the third one shows a pair that is ahppy with birth control pills.
What outrages conservative Colorado Republican Rep. Cory Gardner seems like a good campaign for us.
Adam Fox, 28 years old member of based in Denver Colorado Consumer Health Initiative who created campaign together with ProgressNow Colorado Education, says:
We wanted to make sure that we at least got a few seconds of their recognition. We’ve seen a huge response, positive and negative. Some people aren’t big fans of the ads, but some are, and we’ve seen just a huge amount of website traffic and a lot of social media shares of the images themselves.”
Fox, who launched the ads aimed at young people, says they’re disproportionately uninsured now and that they need to know more about affordable options the law offers them. He’s unapologetic if some are offended.
“We’ve started a huge conversation about a lot of the different reasons to have health insurance”