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Tag: Janssen

ACI’s Digital Marketing in Healthcare

ACI’s Digital Marketing in Healthcare

Pharma Marketing

On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual,…

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Cannes Lions Health 2014: is pharma advertising so bad?

Cannes Lions Health 2014: is pharma advertising so bad?

Pharma Marketing

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health…

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