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Tag: Cannes Lions International Advertising Festival

(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

Pharma Marketing

Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important,…

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Cannes Lions Health 2014: is pharma advertising so bad?

Cannes Lions Health 2014: is pharma advertising so bad?

Pharma Marketing

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health…

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