New Zealand: The end of happy hours for alcohol advertising
If you are in New Zealand you have really last chance to enjoy famous happy hours. On 18 December 2013, New Zealand’s alcohol laws are changing. The reforms, introduced by the Sale…
FDA asks 23andme to stop marketing of unapproved test and device
After months of negotiations, FDA finally lost patience and sends a warning letter to Google-backed 23andme, a genome testing company. 23andme was marketing its saliva based genetic test device and…
Old tobacco advertising playbook for new e-cigarettes
E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43…
Abbott EPD: the first digital marketing only launch in pharma
Abbott‘s Low Dose HRT brand was launched in the first in the pharmaceutical industry digital marketing only campaign. According to the press release published by PMLive, the campaign for based in Basel,…
Alcohol and Sex To Sell Health Insurance
With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not…
Red Door Interactive will provide Web Marketing Services for RIA Financial
Red Door Interactive (RDI) announced a collaboration with Ria Money Transfer, a subsidiary of Euronet Worldwide and a leading global money transfer company. RDI will partner with Ria to help execute…
Christmas money e-mail offer did not go well for Scottish Life
A Scottish Life‘s sale consultant in an apparent creativity impulse has sent an e-mail on “Christmas money making opportunity” to more than two dozen financial advisers – reports Financial Times….
How Affordable Care Act (Obamacare) changes pharmaceutical marketing in the U.S.?
Will Affordable Care Act (Obamacare) change the pharmaceutical marketing in USA? According to Dorothy Wetzel, founder and Chief Extrovert at Extrovertic there are three ways it will. As Ms. Wetzel…
Tobacco advertising to be restricted in Armenia
On 21st of November 2013, the Armenian government approved the bills of additions and amendments to the Law on Advertising and the Code of Administrative Infractions. The purpose is to…
Flashmob in the financial services marketing – Banco Sabadell's Ode to Joy
Banco Sabadell‘s use of a flashmob for it’s 130th anniversary is one of the most successful viral campaign in the financial services marketing so far. It is also a nice…