Direct to consumer – DTC Direct-to-consumer advertising (DTC advertising) or Direct-to-Consumer Pharmaceutical Advertising (DTCPA) refers to the marketing of pharmaceutical products advertising directed toward patients, rather than healthcare professionals. This controversial…
Detailing Pharmaceutical detailing is a marketing tactic used by pharmaceutical companies to educate a physician (or other HCP) about a vendor’s products in hopes that the physician will prescribe the…
Detail Aid Detail aid is a printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data…
Continuing medical education – CME Continuing medical education (CME) refers to a specific form of continuing education (CE) that helps those in the medical field maintain competence and learn about…
Brand Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” [Source: AMA] Initially, branding was adopted to…
Biosimilar Biosimilars also known as follow-on biologics are biologic medical products whose active drug substance is made by a living organism or derived from a living organism by means of…
Boxed warning In USA drugs that have special problems, particularly ones that may lead to death or serious injury, may have this warning information displayed within a box in the…
Affinity marketing Affinity marketing, known also as Partnership Marketing is a way of selling products or services to customers on the basis of their established buying patterns. The offer can be…
Affiliate marketing According to IAB affiliate marketing is: An agreement between two sites in which one site (the affiliate) agrees to feature content or an ad designed to drive traffic…
Adequate Provision An alternative way for drug companies to provide risk information about a drug in a broadcast ad. Drug companies generally must include all of a drug’s risk information…