An alternative way for drug companies to provide risk information about a drug in a broadcast ad. Drug companies generally must include all of a drug’s risk information in a product claim ad. In print ads, they usually do this in the “brief summary.” This brief summary would take many minutes to read or scroll down a TV screen. The law allows broadcast ads to include only the most important risk information if the ads tell viewers or listeners how to get the full FDA-approved prescribing information, which has all the drug’s risks. To meet the “adequate provision” requirement, the broadcast ad must provide ways to find the drug’s FDA-approved prescribing information.
Broadcast ads can meet the “adequate provision” requirement by giving a number of sources for finding a drug’s prescribing information. These include:
- A healthcare provider (for example, a doctor)
- A toll-free telephone number
- The current issue of a magazine that contains a print ad
- A Web site address