Side effects
Side effects Side effects or Risks of a drug refer to what can go wrong when the drug is used. A drug’s prescribing information states these risks, which can include:…
Archives: Glossary Terms
Prescribing Information – PI
Prescribing Information – PI Prescribing Information – PI, known also as a Package Insert or Product Labeling, is an obligatory medicine description for prescription drugs in USA. For OTC drugs…
Drug facts label
Drug facts label Drug facts label is an obligatory description for Over the counter – OTC medicines in USA. Designed similarly to the Nutrition Facts food label, the Drug Facts…
Over the counter – OTC
Over-the-counter (OTC) drugs are medicines sold directly to a consumer without a prescription from a healthcare professional, as compared to prescription drugs, which may be sold only to consumers possessing…
Brief summary
Brief summary Brief summary is the technical name for the detailed information that appears in ads for prescription drugs. The law requires that print ads making claims about a drug…
Fair balance
Fair balance In the US law requires that product claim ads give a “fair balance” of information about drug risks as compared with information about drug benefits. This means that…
Disease awareness advertising – DAA
Disease awareness advertising – DAA In disease awareness advertising DAA, advertisements do not name a drug directly, but provide general information about diseases and treatments, and encourage consumers to talk…
Direct marketing
Direct marketing Direct marketing is a marketing tactic based on advertising directed to the specified consumer. It is channel agnostic, however is often associated with telemarketing, SMS message advertising, direct…
Above the line (ATL)
Above the line (ATL) Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies…
eDetailing
eDetailing eDetailing known also as e-detailing is description of detailing performed using interactive and engaging modern technology platforms in the product presentation and sales process. Under eDetailing term one can…