Generic drug
Generic drug Generic drug is a drug defined as “a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration, quality and performance…
Glossary Group: pharma marketing
Prescribing Information – PI
Prescribing Information – PI Prescribing Information – PI, known also as a Package Insert or Product Labeling, is an obligatory medicine description for prescription drugs in USA. For OTC drugs…
Drug facts label
Drug facts label Drug facts label is an obligatory description for Over the counter – OTC medicines in USA. Designed similarly to the Nutrition Facts food label, the Drug Facts…
Direct to consumer – DTC
Direct to consumer – DTC Direct-to-consumer advertising (DTC advertising) or Direct-to-Consumer Pharmaceutical Advertising (DTCPA) refers to the marketing of pharmaceutical products advertising directed toward patients, rather than healthcare professionals. This controversial…
Detailing
Detailing Pharmaceutical detailing is a marketing tactic used by pharmaceutical companies to educate a physician (or other HCP) about a vendor’s products in hopes that the physician will prescribe the…
Detail Aid
Detail Aid Detail aid is a printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data…
Continuing medical education – CME
Continuing medical education – CME Continuing medical education (CME) refers to a specific form of continuing education (CE) that helps those in the medical field maintain competence and learn about…
Boxed Warning
Boxed warning In USA drugs that have special problems, particularly ones that may lead to death or serious injury, may have this warning information displayed within a box in the…
Adequate Provision
Adequate Provision An alternative way for drug companies to provide risk information about a drug in a broadcast ad. Drug companies generally must include all of a drug’s risk information…
Adherence
Adherence Adherence is a measure of patient compliance or obedience to the prescription of the medicine (or usage of medical device) in self-administration. Ie. 100% adherence is when patient took…