Direct marketing
Direct marketing Direct marketing is a marketing tactic based on advertising directed to the specified consumer. It is channel agnostic, however is often associated with telemarketing, SMS message advertising, direct…
Glossary Group: advertising
Above the line (ATL)
Above the line (ATL) Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies…