Gamification in Pharma Marketing Explained with Examples
Gamification in pharma marketing is one of the hot topics of recent years. In this article you will learn what is gamification, see the examples of gamification used in pharma…
Category: Pharma Marketing
Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny
Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created…
Top 5 most expensive pharma marketing failures since 2010
Pharma marketing costs the most when it is not compliant to the regulations. Any unlawful or improper marketing campaigns in pharmaceutical can result in fines counted in billions of dollars. A…
How to attract seniors into Medicare Plan? Use digital channels!
Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that…
New guidance for pharma advertising from FDA
In the new draft of “Guidance for Industry – Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling” FDA addresses usage of prescription drugs proprietary names in promotional…
Chad Strider in Bupa's mockumentary for diseaese awareness and prevention advertising
Chad Strider is a spoof character of mockumentary “Born To Walk” created as a core of the cardiovascular prevention campaign. Behind the campaign is a private healthcare company Bupa. Bupa services…
FDA asks 23andme to stop marketing of unapproved test and device
After months of negotiations, FDA finally lost patience and sends a warning letter to Google-backed 23andme, a genome testing company. 23andme was marketing its saliva based genetic test device and…
Abbott EPD: the first digital marketing only launch in pharma
Abbott‘s Low Dose HRT brand was launched in the first in the pharmaceutical industry digital marketing only campaign. According to the press release published by PMLive, the campaign for based in Basel,…
How Affordable Care Act (Obamacare) changes pharmaceutical marketing in the U.S.?
Will Affordable Care Act (Obamacare) change the pharmaceutical marketing in USA? According to Dorothy Wetzel, founder and Chief Extrovert at Extrovertic there are three ways it will. As Ms. Wetzel…
GSK selects WPP GO Team for advertising pharma antacid brands
WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands. GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications,…