Who is Lucas from Venmo?
Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it…
Category: Bank Marketing
AmEx to pay millions for unfair marketing of financial services; penalty too small to change anything.
Pinpointed by three U.S. agencies – CFPB, OCC and FDIC – American Express Co. agreed to pay $75.7 million for its deceptive marketing of financial services added to credit cards….
5 reasons why Financial Services Marketing needs Mobile
Financial services marketing in the US has to embrace mobile as a main channel starting now. There is a strong evidence, that mobile channel may not only increase loyalty and…
Mobile banking builds loyalty and attracts new consumers for financial services
Mobile banking is an important way to attract new customers and retain existing ones. This is one of the outcomes of “Customer Loyalty in Retail Banking: Global Edition 2013,” an…
From #AskJPM to #AskJPMFail – JP Morgan's problem with Twitter
With #AskJPM hashtag, JP Morgan Chase tried to be open in social media. Tom Lee was supposed to answer questions from the public on Twitter. It went viral, oh yes it did….
CFPB: Americans need financial education and not marketing
The Consumer Federal Protection Bureau released a report indicating that the United States spends 25 times more money each year on marketing financial products than on financial education. The study conducted…
Alcohol and Sex To Sell Health Insurance
With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not…
Red Door Interactive will provide Web Marketing Services for RIA Financial
Red Door Interactive (RDI) announced a collaboration with Ria Money Transfer, a subsidiary of Euronet Worldwide and a leading global money transfer company. RDI will partner with Ria to help execute…
Christmas money e-mail offer did not go well for Scottish Life
A Scottish Life‘s sale consultant in an apparent creativity impulse has sent an e-mail on “Christmas money making opportunity” to more than two dozen financial advisers – reports Financial Times….
Flashmob in the financial services marketing – Banco Sabadell's Ode to Joy
Banco Sabadell‘s use of a flashmob for it’s 130th anniversary is one of the most successful viral campaign in the financial services marketing so far. It is also a nice…