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Author: Piotr Wrzosiński

Digital Marketing for Financial Services Summit – 20% discount!

Bank Marketing

Digital Marketing for Financial Services Summit is the largest gathering of financial marketers in North America. With K-message you can register for the event with 20% discount. Digital Marketing for…

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Internet of Things in Healthcare and Pharma

Internet of Things in Healthcare and Pharma

Pharma Marketing

Internet of Things becomes one of the most impactful trends in Healthcare and Pharma industry. According to the Big Data in Internet of Things (IoT): Key Trends, Opportunities and Market…

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Tobacco in Social Media

Tobacco Advertising

Social media is a new battlefield in tobacco vs anti-tobacco war [1]. At K-message we took a look at the recent research to put some light on the tactics and…

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Wearables in healthcare to be promoted by NHS England. What’s next?

Wearables in healthcare to be promoted by NHS England. What’s next?

Pharma Marketing

NHS England has announced its plans to provide free WiFi in hospitals to push for adoption of wearable technology. It hopes that wearables can be used in clinical settings. At K-message…

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Traditional interaction with HCPs beats digital in impact on prescriptions?

Traditional interaction with HCPs beats digital in impact on prescriptions?

Pharma Marketing

Digital marketing loses against traditional interaction with HCPs says Cegedim Strategic Data (CSD). According to the study called Global Promotions Audit, traditional interactions are still much more common and more…

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The Best Digital Financial Advertising in 2014

The Best Digital Financial Advertising in 2014

Bank Marketing

Midas Awards for World’s Best Financial Advertising winners selection is a good chance to see how innovative can be digital financial advertising. You can review a showcase of all 2014…

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"Sexy" VIP e-cig the first to vape in British TV advert

"Sexy" VIP e-cig the first to vape in British TV advert

Tobacco Advertising

For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an  e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage…

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The Digital Guiding Principles for Alcohol Advertising

The Digital Guiding Principles for Alcohol Advertising

Alcohol advertising

The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs…

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Duff Beer banned for breaching alcohol advertising standards

Duff Beer banned for breaching alcohol advertising standards

Alcohol advertising

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product…

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Grolsch and beacons in the bottle

Grolsch and beacons in the bottle

Alcohol advertising

Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in…

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