Tobacco in Social Media
Social media is a new battlefield in tobacco vs anti-tobacco war [1]. At K-message we took a look at the recent research to put some light on the tactics and…
Tag: YouTube
Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire
Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…
Sexual VIP e-cigarette advertising: smoking hot or not?
VIP e-cigarette, a UK brand, started a ‘smutty’ campaign in apparent response to The Advertising Standards Authority warning issued in September 2013. ASA was complaining about ads that were not…
Chad Strider in Bupa's mockumentary for diseaese awareness and prevention advertising
Chad Strider is a spoof character of mockumentary “Born To Walk” created as a core of the cardiovascular prevention campaign. Behind the campaign is a private healthcare company Bupa. Bupa services…
Flashmob in the financial services marketing – Banco Sabadell's Ode to Joy
Banco Sabadell‘s use of a flashmob for it’s 130th anniversary is one of the most successful viral campaign in the financial services marketing so far. It is also a nice…