Tobacco in Social Media
Social media is a new battlefield in tobacco vs anti-tobacco war [1]. At K-message we took a look at the recent research to put some light on the tactics and…
Tag: social media
Top 3 Key Lessons on Social Media in the Pharmaceutical Industry
On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…
FDA Guidance on Social Media in Pharma: We need more of this
Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this…
Bank marketing and social media. Does it fit?
Bank marketing and social media. Does it really fit? Marketing consultants and agencies worldwide push social media buzzword into banking and financial services for years. If you read, as we…
Top 5 pharma marketing trends in 2014
Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more…
Finland: new restrictions on mild alcoholic beverages marketing proposed
On Wednesday, 4th December 2013, Finnish Parliamentary Social Affairs and Health Committee issued a report to prohibit advertising of mild alcoholic beverages in public places in Finland. The aim is…
From #AskJPM to #AskJPMFail – JP Morgan's problem with Twitter
With #AskJPM hashtag, JP Morgan Chase tried to be open in social media. Tom Lee was supposed to answer questions from the public on Twitter. It went viral, oh yes it did….
Chad Strider in Bupa's mockumentary for diseaese awareness and prevention advertising
Chad Strider is a spoof character of mockumentary “Born To Walk” created as a core of the cardiovascular prevention campaign. Behind the campaign is a private healthcare company Bupa. Bupa services…
Absolut Open Film Project – an example of social media use in alcohol advertising [Review]
Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to…