Vype: a (non-) tobacco marketing masterpiece
Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media…
Tag: NJOY
WSJ on Big Tobacco's attempts to takeover e-cigarettes market
Recent success of Vuse, an e-cigarette brand from Reynolds American Inc sparked vivid reaction of the Wall Street Journal‘s Mike Esterl. In his editorial titled Big Tobacco Begins its Takeover of…