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Tag: mHealth

Internet of Things in Healthcare and Pharma

Internet of Things in Healthcare and Pharma

Pharma Marketing

Internet of Things becomes one of the most impactful trends in Healthcare and Pharma industry. According to the Big Data in Internet of Things (IoT): Key Trends, Opportunities and Market…

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How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

Pharma Marketing

Quantified self, mHealth and wearable technology. While you could hear about those trends in the past, the tipping point has been reached at the CES 2014. What was supposed to…

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How to attract seniors into Medicare Plan? Use digital channels!

Pharma Marketing

Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that…

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