Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good…
Success in pharmaceutical industry depends on innovation. We are in the constant race with mutating microbes, viruses and cells. New regulations, stakeholders and disruptive competitors are changing industry landscape every…
Pharma marketing costs the most when it is not compliant to the regulations. Any unlawful or improper marketing campaigns in pharmaceutical can result in fines counted in billions of dollars. A…
WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands. GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications,…