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Tag: Eli Lilly

How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

Pharma Marketing

Quantified self, mHealth and wearable technology. While you could hear about those trends in the past, the tipping point has been reached at the CES 2014. What was supposed to…

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Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

Pharma Marketing

On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…

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