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Tag: Electronic cigarette

"Sexy" VIP e-cig the first to vape in British TV advert

"Sexy" VIP e-cig the first to vape in British TV advert

Tobacco Advertising

For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an  e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage…

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FDA to control e-cigarettes

FDA to control e-cigarettes

Tobacco Advertising

New rule to extend FDA’s authority over e-cigarettes has been proposed on Friday, 24th of April 2014. The U.S. Food and Drug Administration seeks control over e-cigs and other, currently…

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Vype: a (non-) tobacco marketing masterpiece

Vype: a (non-) tobacco marketing masterpiece

Tobacco Advertising

Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media…

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Advertising Non-combustible Tobacco Products in the U.S.

Tobacco Advertising

Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA….

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France: E-cigarettes are tobacco products, court rules

Tobacco Advertising

E-cigarettes qualify as tobacco products and should only be sold by registered tobacconists. This is a verdict of a French commercial court in Touluse from Monday 9th of December 2013. The…

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Sexual VIP e-cigarette advertising: smoking hot or not?

Tobacco Advertising

VIP e-cigarette, a UK brand, started a ‘smutty’ campaign in apparent response to The Advertising Standards Authority warning issued in September 2013. ASA was complaining about ads that were not…

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Old tobacco advertising playbook for new e-cigarettes

Tobacco Advertising

E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43…

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