"Sexy" VIP e-cig the first to vape in British TV advert
For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage…
Tag: Electronic cigarette
FDA to control e-cigarettes
New rule to extend FDA’s authority over e-cigarettes has been proposed on Friday, 24th of April 2014. The U.S. Food and Drug Administration seeks control over e-cigs and other, currently…
Vype: a (non-) tobacco marketing masterpiece
Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media…
Advertising Non-combustible Tobacco Products in the U.S.
Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA….
France: E-cigarettes are tobacco products, court rules
E-cigarettes qualify as tobacco products and should only be sold by registered tobacconists. This is a verdict of a French commercial court in Touluse from Monday 9th of December 2013. The…
Sexual VIP e-cigarette advertising: smoking hot or not?
VIP e-cigarette, a UK brand, started a ‘smutty’ campaign in apparent response to The Advertising Standards Authority warning issued in September 2013. ASA was complaining about ads that were not…
Old tobacco advertising playbook for new e-cigarettes
E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43…