Digital Marketing for Financial Services Summit
Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will…
Tag: Digital marketing
Pharma digital marketing in the U.S. Spending more and wrong.
The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of…
Top 3 Key Lessons on Social Media in the Pharmaceutical Industry
On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…
FDA Guidance on Social Media in Pharma: We need more of this
Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this…
Top 5 pharma marketing trends in 2014
Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more…
Abbott EPD: the first digital marketing only launch in pharma
Abbott‘s Low Dose HRT brand was launched in the first in the pharmaceutical industry digital marketing only campaign. According to the press release published by PMLive, the campaign for based in Basel,…