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Tag: Cegedim

Traditional interaction with HCPs beats digital in impact on prescriptions?

Traditional interaction with HCPs beats digital in impact on prescriptions?

Pharma Marketing

Digital marketing loses against traditional interaction with HCPs says Cegedim Strategic Data (CSD). According to the study called Global Promotions Audit, traditional interactions are still much more common and more…

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Gartner Cool Vendors in Life Sciences 2014 – are they really cool?

Gartner Cool Vendors in Life Sciences 2014 – are they really cool?

Pharma Marketing

Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014…

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