Vype: a (non-) tobacco marketing masterpiece
Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media…
Tag: British-American Tobacco
Advertising Non-combustible Tobacco Products in the U.S.
Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA….
Plain packaging of tobacco products: what is the real impact?
Exactly one year ago, on 1st of December 2012 Australian law demanded plain packaging of tobacco products. The regulation was accompanied with set of other restrictions. An increase in the tobacco…
Old tobacco advertising playbook for new e-cigarettes
E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43…