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Tag: Australia

Duff Beer banned for breaching alcohol advertising standards

Duff Beer banned for breaching alcohol advertising standards

Alcohol advertising

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product…

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Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Alcohol advertising

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…

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Plain packaging of tobacco products: what is the real impact?

Tobacco Advertising

Exactly one year ago, on 1st of December 2012 Australian law demanded plain packaging of tobacco products. The regulation was accompanied with set of other restrictions. An increase in the tobacco…

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