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Tag: AstraZeneca

Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing

Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing

Pharma Marketing

2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however,…

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Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

Pharma Marketing

On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…

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