Alcoholic beverage Archives

Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…

Will tobacco industry show a way for South African alcohol marketing?

Alcohol advertising, Tobacco Advertising

Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the…