Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…
Looking at our selection of the best and the worst ads of alcohol in 2013 we try to identify trends in alcohol advertising content for 2014. How to make your next campaign…
Alcohol advertising in the UK is a subject of new Broadcast Committee of Advertising Practice standards announced on 17 December 2013. BCAP will write to all broadcasters in the coming…
On Wednesday, 4th December 2013, Finnish Parliamentary Social Affairs and Health Committee issued a report to prohibit advertising of mild alcoholic beverages in public places in Finland. The aim is…
Alcohol advertising in U.S. is following regulations on federal and industry self-regulatory levels, finds new study. Authors of the “Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation…
Since 25th of November 2013 Twitter introduces its age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is…
Alcohol advertising, Tobacco Advertising
Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the…