Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to…
WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands. GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications,…
Recent success of Vuse, an e-cigarette brand from Reynolds American Inc sparked vivid reaction of the Wall Street Journal‘s Mike Esterl. In his editorial titled Big Tobacco Begins its Takeover of…
Dose of Digital presents Pecha Kucha on Marketing with Meaning in relation to Pharma Marketing. Enjoy the video and slides below!
Gail Graham is senior vice president of strategy and execution at United Capital discusses the future of branding in financial services industry. In her article on Business2Community.com website she discusses changing landscape…
The Management Committee of the Alcohol Beverages Advertising Code (ABAC) has published a new guide for advertisers on how to best manage the placement of alcohol advertising through digital marketing….
Advertisement of tobacco has surprisingly long impact on young people. Exposure to a single pro-smoking media message increases college-aged students’ risk of using tobacco for seven days, providing new clues…
Alcohol advertising, Tobacco Advertising
Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the…