Adherence
Adherence Adherence is a measure of patient compliance or obedience to the prescription of the medicine (or usage of medical device) in self-administration. Ie. 100% adherence is when patient took…
Archives: Glossary Terms
Avatar
Avatar Avatar is graphical representation of an individual in a game or other virtual world or environment. Advertising Through Avatars Advertising through avatars is one of digital marketing tactics that…
Adverse Event Report (AER)
Adverse Event Report (AER) AER is a report of a serious adverse event, product quality problem, product use error, or therapeutic inequivalence/failure that is suspected to be associated with the…
Adverse Event
Adverse Event An adverse event is any undesirable experience associated with the use of a medical product in a patient.