Archives: Glossary Terms

FUBYAS – First Usual Brand Young Adult Smoker(s) Market segment description for young adult smokers in internal tobacco marketing documents. Contrary to popular believe it really means young adults (18…

Aspirational reference group Aspirational reference group is a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated, but to which…

TAPS – Tobacco Advertising, Promotion and Sponsorship TAPS is a general abbreviation that summarizes promotional activities of tobacco products. In general it is used in the context of regulations, and…

Key Opinion Leader – KOL Key opinion leader (KOL) is a professional who influences his/her peers’ business activities, including but not limited to prescribing behavior. Pharmaceutical companies generally engage key…

Investigational New Drug – IND Investigational New Drug – IND is the drug that is in the process of approval by FDA. US federal law requires that a drug be…

Adult Verification System – AVS Adult Verification System – AVS, knwon also as Age Gate is a computing system used by a website to confirm that the user attempting to…

Off-label use Off-label use is the use of pharmaceutical drugs for an unapproved indication or in an unapproved age group, unapproved dosage, or unapproved form of administration. Both prescription drugs…

Claim Claim says something about the advertised drug or what it does. Claims usually relate to benefits. Claims can be made directly by stating, for example, “Brand X treats condition…

Generic Name Generic name or International Nonproprietary Name (INN)  is the official nonproprietary or generic name given to a pharmaceutical substance, as designated by the World Health Organization (WHO). Drugs…