Gartner Cool Vendors in Life Sciences 2014 – are they really cool?
Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014…
Category: Pharma Marketing
Pharma digital marketing in the U.S. Spending more and wrong.
The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of…
Text messaging in multichannel pharma marketing
Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good…
Hard Trends for Innovation in Pharma Marketing
Success in pharmaceutical industry depends on innovation. We are in the constant race with mutating microbes, viruses and cells. New regulations, stakeholders and disruptive competitors are changing industry landscape every…
Do not join the Dallas Buyers Club. Expanded Access explained.
Dallas Buyers Club is a powerful movie. Based on true story of Ron Woodroof it shows how patient has to fight the system instead of receiving a treatment for the…
How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing
Quantified self, mHealth and wearable technology. While you could hear about those trends in the past, the tipping point has been reached at the CES 2014. What was supposed to…
Top 3 Key Lessons on Social Media in the Pharmaceutical Industry
On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital…
Why Pharma Marketing is Boring? Archetypes!
Pharmaceutical brands are not loved. Products of the pharma industry are saving lives every day (not to mention removing headaches of the day after). Still, an average John Doe is…
FDA Guidance on Social Media in Pharma: We need more of this
Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this…
Top 5 pharma marketing trends in 2014
Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more…