Alcohol advertising in the UK is a subject of new Broadcast Committee of Advertising Practice standards announced on 17 December 2013. BCAP will write to all broadcasters in the coming…
On Wednesday, 4th December 2013, Finnish Parliamentary Social Affairs and Health Committee issued a report to prohibit advertising of mild alcoholic beverages in public places in Finland. The aim is…
Untameable BACARDÍ is a new multi channel campaign of the famous rum brand. Unlike standard rum brands it focuses on the heritage of the company instead of party time or…
Alcohol advertising in U.S. is following regulations on federal and industry self-regulatory levels, finds new study. Authors of the “Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation…
Since 25th of November 2013 Twitter introduces its age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is…
If you are in New Zealand you have really last chance to enjoy famous happy hours. On 18 December 2013, New Zealand’s alcohol laws are changing. The reforms, introduced by the Sale…
Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to…
The Management Committee of the Alcohol Beverages Advertising Code (ABAC) has published a new guide for advertisers on how to best manage the placement of alcohol advertising through digital marketing….
Alcohol advertising, Tobacco Advertising
Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the…