Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but…
The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs…
Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product…
Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in…
Although the sponsorship deal gives Budweiser beer monopoly for the beer ads related to the World Cup, other brands were around. See our selection of the most creative beer ads…
Beer advertising is the winner of the World Cup 2014. FIFA has reverted anti-alcohol regulations in three countries. In the meantime, creativity of the advertisers has sparked even more than…
Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…
Looking at our selection of the best and the worst ads of alcohol in 2013 we try to identify trends in alcohol advertising content for 2014. How to make your next campaign…
Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of…
Molson Coors and Rethink Canada are continuing their successful “Beer Fridge” saga. On the Boxing Day Molson Canadian will broadcast its longest so far, three minutes long TV advertisement. The…