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Category: Alcohol advertising

Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016

Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016

Alcohol advertising

Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but…

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The Digital Guiding Principles for Alcohol Advertising

The Digital Guiding Principles for Alcohol Advertising

Alcohol advertising

The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs…

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Duff Beer banned for breaching alcohol advertising standards

Duff Beer banned for breaching alcohol advertising standards

Alcohol advertising

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product…

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Grolsch and beacons in the bottle

Grolsch and beacons in the bottle

Alcohol advertising

Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in…

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Top 5 most creative beer ads at 2014 FIFA World Cup

Top 5 most creative beer ads at 2014 FIFA World Cup

Alcohol advertising

Although the sponsorship deal gives Budweiser beer monopoly for the beer ads related to the World Cup, other brands were around. See our selection of the most creative beer ads…

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The winner of 2014 World Cup is beer advertising!

The winner of 2014 World Cup is beer advertising!

Alcohol advertising

Beer advertising is the winner of the World Cup 2014. FIFA has reverted anti-alcohol regulations in three countries. In the meantime, creativity of the advertisers has sparked even more than…

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Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Alcohol advertising

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some…

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Trending alcohol advertising content themes for 2014

Alcohol advertising

Looking at our selection of the best and the worst ads of alcohol in 2013  we try to identify trends in alcohol advertising content for 2014. How to make your next campaign…

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The best and the worst of alcohol advertising videos in 2013

Alcohol advertising

Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of…

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The Beer Fridge – Project Indonesia: A storytelling long video for alcohol advertising

Alcohol advertising

Molson Coors and Rethink Canada are continuing their successful “Beer Fridge” saga. On the Boxing Day Molson Canadian will broadcast its longest so far, three minutes long TV advertisement. The…

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