Mobile banking is an important way to attract new customers and retain existing ones. This is one of the outcomes of “Customer Loyalty in Retail Banking: Global Edition 2013,” an…
Untameable BACARDÍ is a new multi channel campaign of the famous rum brand. Unlike standard rum brands it focuses on the heritage of the company instead of party time or…
Exactly one year ago, on 1st of December 2012 Australian law demanded plain packaging of tobacco products. The regulation was accompanied with set of other restrictions. An increase in the tobacco…
In the new draft of “Guidance for Industry – Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling” FDA addresses usage of prescription drugs proprietary names in promotional…
With #AskJPM hashtag, JP Morgan Chase tried to be open in social media. Tom Lee was supposed to answer questions from the public on Twitter. It went viral, oh yes it did….
Chad Strider is a spoof character of mockumentary “Born To Walk” created as a core of the cardiovascular prevention campaign. Behind the campaign is a private healthcare company Bupa. Bupa services…
Alcohol advertising in U.S. is following regulations on federal and industry self-regulatory levels, finds new study. Authors of the “Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation…
The Consumer Federal Protection Bureau released a report indicating that the United States spends 25 times more money each year on marketing financial products than on financial education. The study conducted…
Since 25th of November 2013 Twitter introduces its age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is…