Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA….
Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this…
The real secret of Jordan Belfort, known today as Wolf Of Wall Street was his sales technique that evolved into Straight Line Persuasion system. What is the magic that allowed…
Here is the truth: Big Tobacco companies agreed for corrective statements as ordered by Judge Gladys Kessler. Philip Morris USA Inc., Altria Group, Inc., R.J. Reynolds Tobacco Company (in its…
Bank marketing and social media. Does it really fit? Marketing consultants and agencies worldwide push social media buzzword into banking and financial services for years. If you read, as we…
Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it…
Looking at our selection of the best and the worst ads of alcohol in 2013 we try to identify trends in alcohol advertising content for 2014. How to make your next campaign…
Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of…
Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more…
Pinpointed by three U.S. agencies – CFPB, OCC and FDIC – American Express Co. agreed to pay $75.7 million for its deceptive marketing of financial services added to credit cards….