ACI’s Digital Marketing in Healthcare
On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual,…
(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016
Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced. See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important,…
IoT in Financial Services and Banking – Definition and Examples
Internet of things (IoT) trend is reshaping financial industry. Learn about IoT in finance and banks, see examples of IoT in financial and bank marketing. Read also: IoT in Pharma and…
Disney is Advertising Tobacco. So What? Disney and Tobacco Advertising
Walt Disney promotes tobacco and the public is outraged, again. Nobody should be surprised though. Walt Disney and tobacco advertising have a lot in common. What, Disney is advertising tobacco?…
Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016
Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but…
MoovCare – a clinically proven mHealth app in lung cancer treatment
MoovCare, an mHealth app to help patients with lung cancer presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute…
Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing
2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however,…
Interactive Outdoor Ad to Detect Flu in Poland for GSK
GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application,…
Financial Services for Millenials – the Millennial Financial Services Summit
How to win generation Y for financial services? On April 20-21 in New York Midtown Hilton Hotel financial services and bank marketing experts will discuss marketing strategies to focus on Millenials….
Digital Marketing in Financial Services Summit comes to West Coast!
Digital Marketing in Financial Services Summit comes to West Coast! On 18th and 19th of February in Park Central Hotel San Francisco CMOs and FINANCIAL MARKETING EXECUTIVES will share their…