Detailing

Pharmaceutical detailing is a marketing tactic used by pharmaceutical companies to educate a physician (or other HCP) about a vendor’s products in hopes that the physician will prescribe the company’s products more often.
Name of the tactic is originated from “details” — approved scientific information, benefits, side effects, or adverse events — related to a drug that pharmaceutical sales representative (rep) provided to the HCP during the call or meeting.
See also: eDetailing